Estee Lauder ad

I believe most of us especially women can be easily fascinated by the numerous ads which we see on TV, magazines, newspapers, the Internet or even hear from the radio everyday and this is a very powerful way to get our attention and encourage us to purchase their products or participate in their activities. Usually we will be affected by what advertisers promote especially if famous celebrities help to advertise a product. For example, the celebrities who represent Estee Lauder and advertise its products include the famous Elizabeth Hurley and Gwyneth Paltrow. The company has succeeded in gaining positive publicity as well as recognition in the market. Estee Lauder ad gives us statistics, facts and evidence to suggest that their product is effective and straightforward with the celebrities’ images, the text, the product, and the company logo making a strong appeal to consumers to buy and use Estee Lauder products.